The Big "WHY"

As a family that is looking to grow in business and further our entrepreneurial endeavors, I thought one of the most important things for us to have established right up front was our big "WHY". Why are we even doing the things we're setting out to do as a family? Is it simply to improve our financial situation? Are we hoping to become financially independent by establishing these multiple streams of income? Are we looking to build something that hopefully our kids and our kids' kids will be able to run with for generations to come, thereby creating a legacy of wealth? While all of those things are definitely lofty and worthwhile goals that any responsible family should consider as you seek to grow in life, for us it goes a bit deeper than that. For us, one of the greatest reasons for doing what we do is based on a passage from the Bible which can be found in the book of 2 Corinthians. In 2 Corinthians 5: 18-20 it says, “All this is from God, who reconciled us to himself through Christ and gave us the ministry of reconciliation: that God was reconciling the world to himself in Christ, not counting people’s sins against them. And he has committed to us the message of reconciliation. We are therefore Christ’s ambassadors, as though God were making his appeal through us. We implore you on Christ’s behalf: Be reconciled to God.” That is one of the primary reasons for why we do what we do, so that others might fall in love with the God that loves them and desires to be in a relationship with them. And we seek to do that through all of the various art forms that God has blessed us to be a part of, whether it's stage plays, films, books, podcasts, speaking engagements or something else.

From an artistic standpoint, there's another reason why we're seeking to move in this vein. If anyone is going to put out high quality works of art that are informative, thought-provoking, and inspiring, it should be those who seek to convey their faith in their work. However, for the longest time that had not been the case. We have seen so many “Christian” plays and films that were often heavy on message yet lacking when it comes to quality; quality acting, quality directing and quality writing. There’s no reason that faith-based films and plays shouldn’t be THE standard when it comes to the world’s best films and plays. Who better to represent something of the highest quality? One of the things I’ve always felt as a ministry-minded artist is that if anyone is going to put out content that is artistically excellent and also conveys a great message, it should be those that seek to use their art to reflect their maker and Savior. So as a company it is our goal to put out works of art that meet at that intersection of artistic excellence and authentic faith.

One of the ways this helps us as a family is that it helps us to stay focused on our goal and not get distracted by other "opportunities" that may arise along the way. Because some things that come along might be good things for others, but if it's not within "God's thing" for us, then it's a distraction and a miss for us. If I'm being honest, we’ve never felt satisfied by money, recognition, applause or anything else, the way we are when someone has had a change of heart, perspective, or faith after coming to one of our productions. That's the thing that brings us the most joy.

So what's your big "WHY"? What drives you in life? Is it money, fame, recognition, status, success? Or is it something deeper?